User Experience (UX) Assistance

Package 1 Description: 

This package is for those who need to determine what is on their site and if the website content is accurate and up-to-date. A content inventory paired with an audit are two important steps to develop a plan for your content early in the website process.

• Content Inventory: We supply you with a spreadsheet inventory that shows all the published content (including documents and images) on your current website and answers the question: “What is on my site?”
• Content Audit: We will guide you on how to evaluate your content to determine its status (whether to keep, edit, or delete each piece), indicate who in your organization “owns” which content, and map other useful information.

Package 1 Goal:  

• Get a better handle on the size of your site.  
• Learn how much content-related work you will need to prepare for your rebuild.  
• Plan to redo only the content that is relevant to your website’s mission, leaving outdated or non-functional aspects of your site behind.  

Package 1 Deliverables: 

1. One 1-hour introductory kickoff meeting

2. An automated spreadsheet inventory of your website content

   1. CrUX generates the site inventory, which includes:
      1. Every published page on your website (including all images and documents)
      2. External links report (list of all things you've linked to outside of your site)
      3. Spelling & grammar errors summary report 
      4. Report of Images missing alt text (Duke requires all images must have alt text for accessibility)  
   2. Guidance on how to audit site content
      1. Noting pages to keep as-is, edit, or remove
      2. Finding opportunities to rework and reuse existing content
      3. Identifying gaps and opportunities in content
   3. Two 1-hour meetings for questions and assistance

Package ends when the inventory has been delivered and the audit guidance provided

Price: $5,000
(Pricing for large sites or ones with complex content needs may differ)

Package 2 Description: 

This package is for medium-sized websites. With this package, you will end up with completed Information Architecture (IA) in form of either a spreadsheet or visual sitemap for navigation and sub-pages.  It provides an outline to follow as you create pages on your site and tailor your content. An automated content inventory (see package #1 for definition) is included in this package.

Package 2 Goal:  

Create a website organization that effectively targets the intended audience by researching both the stakeholder and audience needs.

Package 2 Deliverables: 

1. One 1-hour introductory kickoff meeting

2. User Experience: User research and discovery

   1. Identification of site audiences and recruiting interview participants
      1. Client assists in identifying end-users and stakeholders to interview
      2. The client must contact each suggested interview participant via email to introduce CrUX and initiate the scheduling conversation.
      3. One to two 1-hour meetings to recruit participants
   2. CrUX works independently to do the following:
      1. Stakeholder interviews (up to 5) 
      2. User interviews (up to 5) 
      3. Competitor analysis – a review of your peers and what they do or don't do well
      4. Review of analytics trends (if applicable) 
      5. Create a summary of user research and how it can inform the IA and site content
   3. One to two 1-hour meetings to review findings  
      1. The review meetings conclude stage #2 of the deliverables

3. Automated Content Inventory and explanation of how to perform an audit 

   1. CrUX generates an automated content inventory
   2. CrUX reviews  inventory and provides guidance on how the client is to audit the spreadsheet
   3. One to two 1-hour meetings to provide guidance, review results, and answer any questions
      1. The review meetings conclude stage #3 of the deliverables

4. Information Architecture (IA)

   1. CrUX staff work independently to do the following:
      1. Create a spreadsheet or visual sitemap IA review with research-based recommendations for navigation & sub-pages based on the user research, discovery findings, and content audit
      2. Two or three 1-hour meetings for review & feedback.
         1. The meetings conclude stage #4 of the deliverables

Package 2 assistance ends when the summary of user research and IA documents are delivered

Package 3 Description:  

This package is for those who need help envisioning content as designed pages. We will review four pages of your site content and suggest ways to lay them out to help you make the most of Sites Pro's flexible page builder. We'll demonstrate how to create these pages together in a live workshop, giving you a step up in moving the rest of your content and creating other pages on your site. For the workshop, you'll choose four specific pages you'd like help with:

**Package 3 Prerequisite: Site Information architecture and content must be documented and up to date, and all specific images and videos gathered. (If you need help with your IA and content planning, please see package #1 or #2.)

(Cost drops to $2,500 if purchased in combination with IA/UX Package #2)

Package 3 Goal:  

Get more comfortable with mapping your content to the available design and layout options, so you can more easily move content and build your own pages

Package 3 Deliverables: 

1. One 1-hour introductory kickoff meeting 

   1. Discuss what we'll need from clients, questions clients should ask internally, etc

2. One 1-hour meeting to review content for 4 selected pages 

   1. Review content and overall goals for 4 chosen pages with UI designer

3. Designer works independently reviewing provided content to generate design layout suggestions

4. One 2-hour online workshop

   1. Live online review and demo of adding the layout suggestions to 4 pages on the site
   2. NOTE: Some content will be moved in the workshop, but making sure all the content is moved will be a client responsibility
   3. Notes provided on how to create the page layouts

Package 3 assistance ends when the workshop is held and the design notes on the creation of 4 pages are delivered

Individual quote based on your needs (recommended to bundle with package #2 or #3)

Package 4 Description:  

This package is for those who want to evaluate their website with its intended audience. Can they find what they need? Can they complete tasks? Usability testing uncovers what does and does not work from the user's perspective in order to plan the most effective website. (See sample options under #3 below)

Package 4 Goal:  

Usability testing will uncover if your website's content and design are intuitive and usable enough for your intended audience to accomplish their goals. 

Package 4 Example Deliverables (may vary based on your specific needs):

1. One 1-hour meeting to discuss your needs

2. Emailed outline of CrUX's approach and projected cost

3. Usability testing options:

   1.  Test an existing site or newly planned site
      1.  Initial meeting to establish testing goals 
      2. Identification of site audiences – with your assistance in identifying and recruiting participants
      3. Testing script
   2. Testing of potential information architecture: 
      1. Card sorting, tree testing, or other methodology
      2. Identification of site audiences – with your assistance in identifying and recruiting participants
4. Discuss findings and suggested changes (if applicable) 

Package 5 Description:  

This package is for those who would benefit from an intensive, hands-on collaborative session to solve problems and enable progress on a particular challenge when cross-functional ownership or consensus are needed. "Meetings" typically allow shallow coverage of many issues, while workshops are best for deep, focused coverage of one issue. 

Package 5 Goal:  

Solve a problem, develop a plan, or reach a decision on an aspect of your website project that may require greater input and consensus from diverse groups, or that would benefit from a greater sense of shared ownership.

Package 5 Example Deliverables
(may vary based on your specific needs):

1. One 1-hour meeting to discuss your needs and determine proposal

2. Emailed outline of package deliverables & projected cost

3. Examples of Workshop options:

   1. Stakeholder priority and feature alignment 
   2. Information architecture – prioritize and reach a group consensus on site features and content
      1. Ex: 5 types of workshops from NN Group: https://www.nngroup.com/articles/5-ux-workshops/